Wabi Sabi

The Japanese aesthetic of Wabi-Sabi is very interesting and is something that has no direct English translation but can be best described as something that is imperfect, impermanent, and incomplete. This idea clashes with the Western need to have perfection in every design

This concept can be integrated into everything from web design, to video production and films. It can add an enormous amount of beauty and authenticity to a project, it differs greatly from something that sets out to be perfect but fails, it is rather an acceptance of the imperfect.